Northern Colorado Marketing

Marketing your business is a long term strategy, a marathon not a 100 yard dash. Our marketing experience started in the 1990's when one of our photography customers asked us if we could create a postcard for them. Hmmm...yeah we can do that, to this day we are still working on successful marketing projects together. Looking through our website you will see multiple examples of work from many of the same customers. We really are looking for long term business relationships and we hope that is what you want as well. We understand that you are making an investment when you hire us to work for you, we are very good at what we do and will deliver everytime.

Business Name - Coming up with a business name takes a lot of thought, research, and brainstorming. It really is a lot of fun, but there are some important technical considerations when choosing a name. Ideally your name needs to be catchy, express what you do, and be available as a domain name. Some examples that fall into these categories are Visualness (A Marketing Company), Cannafarms (Medical Marijuana Farms), and Earth Developers (Excavating Company). Depending on your business sometimes a more practical approach is appropriate and using your service area, what you do, and being available as a domain name. For example Northern Colorado Photography.
Creating your Brand - The most important part of any marketing project is to clarify your brand. The goal is to define your target market? Determine what your target market's demographic is. Plus what differentiates your product from your competitor's? Once you answer these questions then you create a logo, corporate identity, brochure design,
Logo Design - Your logo will be the central part of the marketing graphics for your business. Your logo is a visual version of your company, the more time you budget for developing your logo will equate into the more accurately and professionaly your business is perceived by your customers.
Corporate Identity - There are many ways to use graphic design to create your corporate identity. Do you want rich deep colors, or clean white graphics? Do you want to use photography or illustrations? Each of these choices are equally effective, it is just a matter of personal taste and how true the results are to your brand and logo. Your logo, business cards, letterhead, envelopes, web design, brochures, pocket folders, and advertisements are all part of your Corporate Identity.
Photography - It is true that a photograph is worth 1000 words. We live in a visual society, high quality professional photography will instill your target market with confidence in your business. Stock photography is an affordable option but many times the images that stand out to you also have been noticed by many other business and end up in their marketing materials as well. Hiring us to create original photography is a sure way to add authenticity to your marketing materials and will communicate to your customers in a more personal way. This goes a long way in selling your products and differentiating your business from your competitors.