Search Engine Marketing
SEM - Search Engine Marketing
Monthly Subscription SEM Services Plan
It is recommended that you purchase an ongoing service package to maximize the results of your SEO efforts. We recommend the Silver 3 Month SEM plan, although the Gold 6 Month SEM plan is ideal for the best results. These services are only effective after your website has been optimized for search engines.
Analyze Reports for Site Traffic and Keyword Rankings
By analyzing reports such as search term rankings, overall traffic, page views, bounce rate, keyword significance, links to your site, crawl errors, etc.. We will be able to determine how to proceed with your search engine optimization.
Claim and Optimize your Local Business Listings
There are a number of different local listing services that are extremely important for creating visitors to your website. Most notable is Google Places but there are also many other ones such as Yelp, Superpages, Yahoo, Bing, etc.. If optimized correctly these business listings can bring you hundreds and even thousands of additional views to your business listing information.
Submissions to Online Directories
For every industry there are many online directories, this is an excellent way to build backlinks to your website. 30 submissions included with 3 month plan, 60 submissions included with 6 month plan. Requires a reciprocal link page which is included.
Pay-Per-Click Advertising - Google Adwords and Facebook Ads
This type of advertising allows you to precisely control when your ads are viewed and what target market will see them. We will optimize and track up to 5 ad variations for each service. We will create additional landing pages if needed for an additional $100/page. To be effective a minimum of $100/month needs to be budgeted for each pay-per-click advertising service which will be paid directly to Google and/or Facebook by you.
Send Out Email Newsletters Regularly
Grow your contact list and send email newsletters monthly, an excellent way to share specials or announcements about your business. Also an excellent way to share tips and provide special incentives for your current customers. You provide the content and we will perform the emailing. Includes newsletter sign-up form, Vertical Response account set up, 1 emailing per month, in-depth reports detailing email views, opens and clicks. (There is a one-time $600 fee to create and test a custom email template to match your branding - 10 hours of work).
Maintain and Update your Website Regularly
Search engines love to see new relevant content, if your site is frequently being updated search engines will know and it will show in your search engine rankings. Includes 2 hours of maintenance and updates per month. This time can be used to add new functionality, add new content, or clean up and maintain existing content.
Hourly SEM Services
These services are based on our base rate of $75/hour, included in these prices is website basic training which will help you update your website in the future. ( you are welcome to be involved and present as much as you want while your website is being worked on, for free. Let's set up a time then you can come by the office and we'll work on your project. )
Customize a Twitter Page $150
Twitter is an excellent tool for sharing short messages and promotions about your business in a very timely manner. We will create a customized background to match your business branding.
Create a Facebook Business Fan Page $225
When someone 'likes' your business on Facebook all of their friends will know about it. Facebook is arguably the best format for spreading the word about your business exponentially. Once the Facebook Fan Page is created it will be up to you to maintain.
Add ShareThis Social Bookmarks to Website Content $150/Site
Social bookmarks are an excellent tools which makes it easy for your website visitors to share content with their friends and colleagues.
Create SEO Friendly Forum Signature $25 ea
Every time you post on a forum is an opportunity to backlink to your site, search engines absolutely love backlinks.
Incorporate Google Adsense on your Website $225
Display Google ads on your website and earn a commission every time one of them is clicked.
Participate in Affiliate Marketing Programs $225
Display relevant affiliate ads on your website and earn a commission everytime one is clicked and/or an even bigger commission when a customer signs up or purchases something from the affiliate advertiser.
Free Website Marketing
These are very effective search engine strategies that you can implement yourself for free. Ok twist my arm we'll do the work for you :-) If you want to, stop by and we'll analyze your website for free. 1/2 Hour's worth..
Commenting on Industry Related Blogs
Commenting on industry blogs and offering your insights gives you an opportunity to share your expertise with interested communities.
Participation in Industry Related Forums
Forums are another way to participate in knowledgeable and professional discussions with your peers, discussions that affect your business.
Submit Press Releases and Articles to Industry Related Sites
An excellent way to share information about your business and bring awareness to your website while working with respected industry sites.
Create How-To Videos and Blog Posts
People love to know how to do things, if you can create an article or even a video with step by step instructions you have created something very useful to the public. You have also created something that has the possibility of going viral. That is viral in a good way..