Search Engine Optimization
SEO - Search Engine Optimization
The initial SEO consultation and implementation is critical for building the foundation of your website's SEO. After these services have been implemented then we highly recommended that you continue with our monthly website search engine marketing (SEM) services.
Analyze your Website Structure and Content
The first step in Search Engine Optimization is to analyze your website and determine if basic SEO strategies are being realized.
Compare your Website to your Competitors
Once your website has been analyzed then the next step is to analyze your direct competitors. During this process we can determine a strategy that will help you dominate your online competition.
Determine Targeted Keywords
It is important to know which keyword terms are searched the most for your business. This is the basis of optimizing your website for search engines.
Optimize your Page Titles, Descriptions, and Keyword Meta Tags
Search engines put a lot of weight on some of these parameters and not so much on others, we know what to look for and how to best optimize your site to follow best SEO practices.
Optimize your HTML Markup and Link Navigation
When search engine spiders crawl the web they read web pages differently than you or I. Following correct semantic markup is the foundation to build your website's content on.
Analyze and Optimize your Website Content
The most important thing to search engines is relevant content, I am sure you have heard content is king, it really is when it comes to your website.
Use 301 Link Redirects for your Optimized Link Navigation
While optimizing your website sometimes we may need to change the names of your html pages. There is a right way to do this to ensure you do not lose any of your googleness and also ensure that links you currently have out on the web don't result in page not found errors.
Create HTML and XML SEO Sitemaps
A sitemap is a blueprint of your website, it helps search engines crawl your site and find your content easier.
Setup Google Webmaster Tools
This is a free service offered by Google that is full of important tools for monitoring your websites SEO progress.
Setup Google Analytics
Another free service from Google, this is an imperative tool for analyzing traffic and visitors to your website.