| COLORADOimages |
Small Business Website Design and Development
- Small Business Website
- Search Engine Optimization
- Search Engine Marketing
- Customer Testimonials
- Colorado Web Design
- Fort Collins Web Design
- Loveland Web Design
From initial consultation through final implementation and training, we build complete small business website solutions. As a matter of fact, hire us and you can have a self-manageable website developed to the specific needs of your business. Since you are already here, why not spend some time on this page? There is a lot of free info here about creating successful small business websites and marketing them.
Open Source Content Management www.warrendiggles.com is not affiliated with or endorsed by the Joomla Project or Open Source Matters. The Joomla logo is used under a limited license granted by Open Source Matters the trademark holder in the United States and other countries. |
|
|
 |
- Domain Name - There are some important things to consider when choosing a domain name. Ideally it should be the same as your business name, but many times that is not available. If your business name is not available, some guidelines to consider are to pick a domain name that includes key search terms, keep it as short as possible, and pick a .com. Domain names we have helped customers choose are earthdevelopers.com, thehoneygirl.com, visualness.com, sunrisehiking.com, cannafarms.com, neverstoploving.com, and aphotographyblog.com.
- Web Hosting - We offer affordable hosting for small business websites. Our hosting packages include everything needed to create a powerful and functional database driven CMS website. We can work with other hosting companies if you already have it in place, but we will charge a $150 fee because of the time involved for us to familiarize ourselves with a new web hosting company.
- Brand and Logo Development - The most important part of any marketing project is to clarify your brand. The goal is to define your target market? Determine what your target market's demographic is. Plus what differentiates your product from your competitor's? Once you answer these questions then you create a logo and base all future graphics for the life of your company on these things.
- Photography and Graphics - It is true that a photograph is worth 1000 words. We live in a visual society, high quality professional photography and graphics will instill your target market with confidence in your business. This goes a long way in selling your products and differentiating your business from your competitors.
- User interface (UI) Design - Your website needs to be intuitive and easy to use, in just mere seconds your potential clients will decide whether or not to explore your website further.
- Search Engine Friendly Web Design - When creating your website's architecture search engine friendly design will be incorporated. Even though this is the foundation of SEO it shouldn't be confused with search engine optimization
- Content Management System (CMS) Setup and Training - The most useful websites are ones that can be updated and maintained internally, that is why we use CMS architectures like Joomla! and Wordpress to create websites for businesses.
- Develop Website Functionality - Every business has different needs for their website, what do you want your website to do? The possibilities are limitless..
- Shopping Cart E-Commerce - The basis to monetizing your website is to have some sort of e-commerce functionality. Whether it is as simple as a few paypal buttons or as complicated as a full blown online store, we can accomodate your needs.
- Content Creation/Copywriting - The most important part of your website is the content, it is also one of the most time consuming aspects of creating a website. Generally you are responsible for creating the text, we will then edit it and make it more seo friendly or we can hook you up with one of our professional copywriter partners.
- Social Media - Facebook, Twitter, YouTube, etc.. are all very important tools in generating interest and will bring traffic to your website. Either you can manage these tools yourself or we can do it for you.
- Website Maintenance - Updating and maintaining your website is an ongoing process, the internet is constantly being updated. Security issues, content management systems, and web servers are being updated as well. Our customized monthly plans will take into consideration these needs.
Small Business Website Design Deposit
- $1000
This is the minimum amount needed for us to start your web project.
-
- Based on the extent of your website design and development project and the start-up costs involved we may require a larger deposit to start.
Search Engine Optimization (SEO)
Initial Search Engine Optimization Consultation and Implementation
The initial SEO consultation and implementation is critical for building the foundation of your website's SEO. After these services have been implemented then we highly recommended that you continue with our monthly website search engine marketing (SEM) services.
- Analyze your Website Structure and Content - The first step in Search Engine Optimization is to analyze your website and determine if basic SEO strategies are being realized.
- Compare your Website to your Competitors - Once your website has been analyzed then the next step is to analyze your direct competitors. During this process we can determine a strategy that will help you dominate your online competition.
- Determine Targeted Keywords - It is important to know which keyword terms are searched the most for your business. This is the basis of optimizing your website for search engines.
- Optimize your Page Titles, Descriptions, and Keyword Meta Tags - Search engines put a lot of weight on some of these parameters and not so much on others, we know what to look for and how to best optimize your site to follow best SEO practices.
- Optimize your HTML Markup and Link Navigation - When search engine spiders crawl the web they read web pages differently than you or I. Following correct semantic markup is the foundation to build your website's content on.
- Analyze and Optimize your Website Content - The most important thing to search engines is relevant content, I am sure you have heard content is king, it really is when it comes to your website.
- Use 301 Link Redirects for your Optimized Link Navigation - While optimizing your website sometimes we may need to change the names of your html pages. There is a right way to do this to ensure you do not lose any of your googleness and also ensure that links you currently have out on the web don't result in page not found errors.
- Create HTML and XML SEO Sitemaps - A sitemap is a blueprint of your website, it helps search engines crawl your site and find your content easier.
- Setup Google Webmaster Tools - This is a free service offered by Google that is full of important tools for monitoring your websites SEO progress.
- Setup Google Analytics - Another free service from Google, this is an imperative tool for analyzing traffic and visitors to your website.
5 Hour SEO Consultation
- $300
Includes 1 free hour!
-
- Includes in depth site analysis and detailed action plan. For the web saavy do-it-yourselfer this will arm you with the information you need to implement big improvements in your Website SEO.
1 Month Website SEO Makeover
- $1200
Includes initial SEO Marketing Consultation and we will implement the action plan for you.
-
- This is for the business that does not have the resources to implement the recommended SEO strategies internally. Our experts will implement these strategies for you.
Search Engine Marketing (SEM)
Monthly Subscription SEM Services Plan
It is recommended that you purchase an ongoing service package to maximize the results of your SEO efforts. We recommend the Silver 3 Month SEM plan, although the Gold 6 Month SEM plan is ideal for the best results. These services are only effective after your website has been optimized for search engines.
- Analyze Reports for Site Traffic and Keyword Rankings - By analyzing reports such as search term rankings, overall traffic, page views, bounce rate, keyword significance, links to your site, crawl errors, etc.. We will be able to determine how to proceed with your search engine optimization.
- Claim and Optimize your Local Business Listings (Free and Paid) - There are a number of different local listing services that are extremely important for creating visitors to your website. Most notable is Google Places but there are also many other ones such as Yelp, Superpages, Yahoo, Bing, etc.. If optimized correctly these business listings can bring you hundreds and even thousands of additional views to your business listing information.
- Submissions to Online Directories (Free and Paid) - For every industry there are many online directories, this is an excellent way to build backlinks to your website. 30 submissions included with 3 month plan, 60 submissions included with 6 month plan. Requires a reciprocal link page which is included.
- Use Pay-Per-Click Advertising - Google Adwords and Facebook Ads - This type of advertising allows you to precisely control when your ads are viewed and what target market will see them. We will optimize and track up to 5 ad variations for each service. We will create additional landing pages if needed for an additional $100/page. To be effective a minimum of $100/month needs to be budgeted for each pay-per-click advertising service which will be paid directly to Google and/or Facebook by you.
- Send Out Email Newsletters Regularly - Grow your contact list and send email newsletters monthly, an excellent way to share specials or announcements about your business. Also an excellent way to share tips and provide special incentives for your current customers. You provide the content and we will perform the emailing. Includes newsletter sign-up form, Vertical Response account set up, 1 emailing per month, in-depth reports detailing email views, opens and clicks. (There is a one-time $600 fee to create and test a custom email template to match your branding - 10 hours of work).
- Maintain and Update your Website Regularly - Search engines love to see new relevant content, if your site is frequently being updated search engines will know and it will show in your search engine rankings. Includes 2 hours of maintenance and updates per month. This time can be used to add new functionality, add new content, or clean up and maintain existing content.
Silver Search Engine Marketing Plan
- $450 / Month
Subscription is for 3 Months
-
- Includes 3 months of search engine marketing services as described in the monthly subscription SEM services plan. Subscription fees will be charged to your paypal account or credit card on a monthly billing cycle based on the day you signed up. Fees will stop after 3 billing cycles.
Gold Search Engine Marketing Plan
- $400 / Month ($300 Savings)
Subscription is for 6 Months
-
- Includes 6 months of search engine marketing services as described in the monthly subscription SEM services plan. Subscription fees will be charged to your paypal account or credit card on a monthly billing cycle based on the day you signed up. Fees will stop after 6 billing cycles.
Additional SEM Services
These services are based on our base rate of $75/hour, included in these prices is website basic training which will help you update your website in the future. ( you are welcome to be involved and present as much as you want while your website is being worked on, for free. Let's set up a time then you can come by the office and we'll work on your project. )
- Customize a Twitter Page $150 (2 Hours) - Twitter is an excellent tool for sharing short messages and promotions about your business in a very timely manner. We will create a customized background to match your business branding.
- Create a Facebook Business Fan Page $225 (3 Hours) - When someone 'likes' your business on Facebook all of their friends will know about it. Facebook is arguably the best format for spreading the word about your business exponentially. Once the Facebook Fan Page is created it will be up to you to maintain.
- Add ShareThis Social Bookmarks to Website Content $150/Site (2 Hours) - Social bookmarks are an excellent tools which makes it easy for your website visitors to share content with their friends and colleagues.
- Create SEO Friendly Forum Signature $25 ea - Every time you post on a forum is an opportunity to backlink to your site, search engines absolutely love backlinks.
- Incorporate Google Adsense on your Website $225 (3 Hours) - Display Google ads on your website and earn a commission every time one of them is clicked.
- Participate in Affiliate Marketing Programs $225 (3 Hours) - Display relevant affiliate ads on your website and earn a commission everytime one is clicked and/or an even bigger commission when a customer signs up or purchases something from the affiliate advertiser.
Hourly Web Marketing Services
- $75 / Hour
After you click the paypal button you will be able to enter the number of hours of web design services you would like to purchase.
-
- Hourly services are based on the times described in our Additional SEM Services section. During the PayPal checkout process you will have an opportunity to leave me a note describing the services you want done.
Free Website Marketing
These are very effective search engine strategies that you can implement yourself for free. Ok twist my arm we'll do the work for you :-) But you know what? If you want to, stop by and we'll analyze your website for free. 1/2 Hour's worth..
- Commenting on Industry Related Blogs - Commenting on industry blogs and offering your insights gives you an opportunity to share your expertise with interested communities.
- Participation in Industry Related Forums - Forums are another way to participate in knowledgeable and professional discussions with your peers, discussions that affect your business.
- Submit Press Releases and Articles to Industry Related Sites - An excellent way to share information about your business and bring awareness to your website while working with respected industry sites.
- Create How-To Videos and Blog Posts - People love to know how to do things, if you can create an article or even a video with step by step instructions you have created something very useful to the public. You have also created something that has the possibility of going viral. That is viral in a good way..
